May 31, 2019 | 2.30 pm - 4.30 pm
Palazzo del Turismo
Journalism should stop being mass-oriented to become more ‘community-centric’—a process that starts with finding out what our readers’ needs, habits and interests are. Building relationships with the people formerly-known-as-the-audience can help newsrooms improve how they work. This seminar offers an advanced overview of the tools and techniques we can use to better understand our audience’s behaviours, knowledge and tastes. All of this in an ethical way.